Dan Segerfeldt, the OG of the Segerfeldts, began his career at Stenbergs bildbyrå in 1948 and later started to produce moving pictures in the 1970s.

Today, So · You is owned by Andreas Segerfeldt and Peter Segerfeldt, representing three generations of expertise.
Here’s a glimpse of our heritage (but this isn't all):

Proud moments:

- First producer for “Come dine with me/Halvåtta hos mig” (1th & 2nd season) through Silverback.
Nominated for a Kristallen award 2009.
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- Producer for “Cirkus Zlatan” in TV3 for Nike through Jarowskij and Scholz & Friends.

- Producer for “Big Brother” Sweden through Endemol.
Nominated for a Kristallen award 2011.
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- First producer for “Böda Camping” (1th season) for (Kanal 5).

- First producer for ”Vägens Hjältar” (1st program/start up producer) for (Kanal 5).

- Music Video Director for Carola and Kristian Luuk and DoP for Ane Brun, Lucy Street and Dramaten’s Choir.

Indian Television

- Executive Producer for “I’m a celebrity, get me out of here/Kändisdjungeln” through Silverback (ITV) for India and Sweden (TV4).  

Drama / Cinema

Other TV productions

- Associate Producer Top Model (TV3 / Strix).
- Blåsningen (TV3).
- Carola – Jul i Bethlehem (TV4).
- Direction and scriptwriting for Olympic Camp (Kanal 5 / Mastiff).
- Director + DoP, Mullvaden 1998-2001, (Kanal 5 / TV Norge / Mastiff).
- Elixir (TV4 / Mastiff) and corporate films.
- En fyra för tre (TV4).
- Fab 5 (TV3).
- Farmen Sydafrika (TV4).
- Friends på Turne (TV4 / Strix).
- Grilla! (TV4).
- Husdrömmar (SVT).
- Kalla Fakta (TV4).
- Klass 9a (SVT).
- Ladies Night (TV3).
- Låt kameran gå (TV3).
- Melodifestivalen (SVT).
- Morgans mission 2015, 2016 (SVT).
- Project coordinator; The pilot and 1th season of “Stjärnorna på slottet”.
- Reality DoP, Robinson/Survivor 1999-­ 2002 (SVT / Strix).
- Rena Rama Rolf (Camera op Andreas / Editor Peter | TV4).
- Riket (SVT).
- Sally (SVT).
- Sikta mot stjärnorna (TV4).
- Småstjärnorna (TV4).
- Sommarlov (SVT).
- Superstars (TV3).
- Associate Producer for Pop Stars (Kanal 5 / Mastiff).

News broadcasting

- News reports / live for the local TV4-station in Gothenburg.
- Swedish national News (TV4 | SVT).

Denmark:

- Bachelorette.
- Baronessen flytter ind.
- Danmarks næste topmodel | 2005.
- Diamantfamilien.
- Divaer i jungelen.
- Expedition.
- Fear Factor.
- Fem fede kokke.
- Forsidefruer.
- Hej.
- Kagekampen.
- Rent Fup.
- Robinson.
- Sæt pris på Danmark.
- Superstars.
- Talent | 2009, 2010, 2014, 2015.
- Tvekampen.
- X-Factor | 2010, 2011, 2013, 2014.

Norway:

- Expedition Robinson.
- Fear Factor.
- Komplottet.
- Muldvarpen.
- Superstars.

Galas

- Faddergalan.
- Filmgalan.
- Grammisgalan.
- Idrottsgalan.
- Kristallen.
- Miss Sweden.